The paper, 'What principals need to know about the principles of school marketing’, took two months and twenty plus years to write. I have attempted to reimagine school marketing.
The paper’s principles remain the same whether you’re trying to arrest an enrolment slide, harbour growth ambitions or are simply more interested in managing perceptions of your school, And success is not predicated on the size of the marketing budget.
If you’ve learned your marketing by working in schools, then it’s time for a reboot.
Below is a very truncated taster of the paper's chapters. If you'd like a copy of the full paper, please add your details (right) for email delivery.
I hope you enjoy the paper
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