The paper’s principles remain the same whether you’re trying to arrest an enrolment slide, harbour growth ambitions or are simply more interested in managing perceptions of your school, and success is not predicated on the size of the marketing budget.
If you’ve learned your marketing by working in schools, then it’s time for a reboot.
Below is a very truncated taster of the paper's chapters. If you'd like a copy of the full paper, please add your details for email delivery.
I hope you enjoy the paper
There’s nothing stopping you having a little fun with click bait. How often do you see an article headed ‘Principal’s Message’, every week, every year. Doesn’t draw you in does it?
A little subtext would give it a lift such as, ’Principal’s Message: 5 tips on remote learning’, or ‘Principal’s Message: would I have become a teacher?’.
Headlines are part of the context communication's theory, anything is that goes to adorn a message. I wonder what the engagement would be like if the story below appeared in the next edition of your newsletter. I do amuse myself sometimes.
For more communication's tips, please see my paper, 'What Principals Need to Know About the Principles of School Marketing'. Click here.