Welcome to sponsor-ed
sponsor-ed is an innovative web based fundraising concept that allows schools to earn income from ethical sponsorship. The program is currently being piloted with four schools in the Boroondara District in Melbourne’s Eastern suburbs. Here’s how it works.
Schools will be provided with a free state-of-the-art web site designed to make updating and editing their own content very easy. Anyone with a basic knowledge of Word or Powerpoint would be able to easily maintain their own site. Full training and back up support is provided. Ultimately schools will have a wide variety of design templates to choose from to ensure their individuality and branding is enhanced.
The sponsor-ed group will source ethical sponsors but the ultimate approval will be the schools; they will have the final say on the companies represented on their site. Once approved, loading of the sponsor’s panel will be done automatically with no burden on the school.
How is all this possible?
A lot has changed in the digital world since most schools first implemented their web sites. Back then no one had heard of Google, Wikipedia, ebay and the ipod was still pure fantasy.
One of the most significant changes has been the ability of web sites to generate sponsorship funds if enough people visit a site. It’s a lot like the newspaper world. The more people that see the advertisers message, the more money the publisher can earn. Today, almost by accident, schools find themselves as publishers.
If the trial proves successful, in the not too distant future we could see a steady stream of funds become available to schools for what will be very little effort on their part. We welcome comment from the school community and potential sponsors.
